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South Brunswick Students Join National Tie-Dye Cupcake Bake-off to Sponsor Girls’ Education

Colorful bake sales on November 3rd will support non-profit She’s the First, fundraising to help girls in the developing world be first in their families to graduate.

Student volunteers from South Brunswick High School are joining thousands of students across the country to bake and sell tie-dye cupcakes, in a grassroots fundraising movement that will drastically improve individual girls’ lives in the developing world.

The She’s the First Tie-Dye Cupcake Bake-off is a national campaign that encourages students to bake, sell, and use cupcakes to fundraise for the sponsorships of girls who cannot afford an education at all. After the bake sales, SBHS students will have the chance to communicate with the sponsored girls online and learn what life is like for them.

She’s the First was co-founded by Tammy Tibbetts, a 2003 graduate of South Brunswick High School. She’s the First partners with nine charitable NGOs that run sponsorship programs in eight different developing countries and thrives on using social media to engage supporters year-round.  

About 130 million children are out of school in the world—and 70% of them are girls. Yet less than two cents of every development dollar goes to girls. Funds raised through SBHS’s Tie-Dye Cupcake Bake Sale will help She’s the First support the world’s most vulnerable girls in school and at the same time, give local students the chance to shine as leaders and explore international affairs beyond their textbooks. 

Dreamed up by Lindsay Brown and Maddie Fox, then sophomores on the NCAA-winning women’s soccer team at the University of Notre Dame, the first tie-dye cupcake bake sales in Fall 2010 raised $900 to sponsor three girls in Nepal. Photos of the bake sale on shesthefirst.org inspired tie-dye cupcakes to pop up at several other events, becoming a signature She’s the First fundraiser.

This past summer, Lindsay traveled to Nepal to meet the girls herself…teaching them how to make tie-dye cupcakes, of course! This campaign is proudly supported by HerCampus.com, Channel One News, Huffington Post, MTV Act, Big Girls Small Kitchen College, CollegeGloss.com, IWantHerJob.com, and companies such as Naturally Nora, Molly’s Cupcakes, Postcard Mania, the Popcorn Factory, Ooh La La Candy, and CustomOrganics.net. 

She's the First is a not-for-profit that sponsors girls’ education in the developing world, helping them be the first in their families to graduate. In the process, She’s the First fosters leadership and self-awareness in young Americans, by inspiring them to lead creative fundraisers and correspond with sponsored students.

When: November 3; after school and during afternoon and evening parent-teacher conferences

Where: South Brunswick High School

shethefirst.org/cupcakes | cupcakes@shesthefirst.org

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