NJDOT Revives Adopt-a-Highway Program with Ceremony in South Brunswick

Under a steady downpour, New Jersey Department of Transportation Commissioner James Simpson announced on Wednesday the revival of the state's Adopt-A-Highway program. During a ceremony held at the Coca-Cola Distribution Center on Route 130 in South Brunswick, the DOT released details of the relaunch for the volunteer program, which is expected to become a prominent part of the Clean Up NJ initiative, according to the state.

The program gives companies and organizations an opportunity to help keep state roadways clean from litter throughout New Jersey.

“This is an exciting day not only for the Department but for all New Jersey residents who will team up with us to help keep our highways neat in appearance,” Simpson said.  “Well-maintained highways convey a sense of pride and send a message to potential employers that New Jersey is a great place to establish a business.”

Joining Simpson at the ceremony were Assemblyman Jack Ciattarelli (R-16), South Brunswick Mayor Frank Gambatese, Councilman John O'Sullivan, Township Manager Bernard Hvozdovic, Coca-Cola Distribution Center executives and employees, and officials from the New Jersey Clean Communities Council (NJCCC).  

“Coca-Cola is proud to be among one of the first supporters of this important environmental initiative here in New Jersey with our partners at the NJDOT and New Jersey Clean Communities Council,” said Mike Chidester, Vice President, Field Operations, Coca-Cola Refreshments, New Jersey Market Unit. “Over the years, we have learned that our sustainability efforts must have a direct connection to the communities that we serve and operate in order to drive lasting change. We look forward to a long and successful road ahead for New Jersey’s Adopt-A-Highway program.”

A one-mile segment of Route 130 near the Coca-Cola distribution center was adopted by employees of the company, who will pick up litter on the northbound and southbound shoulders. 

The NJCCC will also provide administrative support for the program after entering into a contract with the NJDOT.  

“New Jersey Clean Communities Council is delighted to work with NJDOT and provide administrative support to this program that benefits the environment and everyone who travels through this beautiful state,” said NJCCC Executive Director Sandra Huber.  “The sight of volunteers working to clean up litter reinforces a primary message that we ought to put trash in its proper place and not litter.”

To find out more about the program, visit www.nj.gov/transportation and click on the “Community Programs” tab at the top and selecting “Clean Up NJ” from the drop-down menu.  Participants will be directed to New Jersey Clean Communities Council at www.njclean.org where they can start the process to adopt a highway.