Celebrity Chef to Open Burger 'Palace' at Market Fair

Celebrity Chef Bobby Flay's signature Bobby’s Burger Palace will open at MarketFair Mall in West Windsor this month, according to a flyer from the restaurant. 

This will be the restaurant chain's fourth New Jersey location, with others located in Eatontown, Paramus and Cherry Hill. 

The casual burger chain is named after chef, restaurateur, cookbook author and TV personality Bobby Flay. Flay is best known for his television shows and the shows he participates in on the Food Network, including Throwdown with Bobby Flay, Bobby Flay's Barbecue Addiction and Iron Chef America.

The restaurant will feature Flay's signature burger, the Crunchburger, which has potato chips on top of the burger inside the bun.

Patch was at the opening of a Bobby's Burger Palace in Maryland in June where Flay told reporters that the restaurant centers on a simple concept: offering tasty burgers, French fries and milkshakes. The burgers are made from Angus beef and cooked to order on a griddle. Turkey burgers and chicken sandwiches are also available.

All burgers can be “crunchified,” with potato chips on them (Flay said he didn’t invent the idea, but did trademark the word).

Burgers on the menu are inspired by geography. There’s a Philadelphia burger with provolone cheese, onions and red peppers. There’s a Buffalo-style burger with red hot sauce and blue cheese dressing.

Applications are now being accepted for servers, line cooks, cashiers, prep/dishwashers and managers. Applicants may apply in person between 10 a.m. and 6 p.m. Monday through Saturday, and 11 a.m. to 5 p.m. on Sunday. The application table is located inside the mall near Anthropologie and Brookstone. 

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