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Burrito King Continues Tradition and Recipes of Burrito Royale

After three decades in South Brunswick, the popular burrito joint on Route 1 received a name change and some tweaks to the menu.

Since 1975, Burrito Royale has been a fixture on Route 1 in the Monmouth Junction section of South Brunswick. Recently after its owners decided to retire, the Mexican restaurant was purchased and renamed to .

New owner Akin Bodur sat down to give the “whole enchilada” on his latest venture.

“I have been working in the restaurant industry since I was 14 years old,” Bodur said. “My family owns the Efe’s Mediterranean Grill in New Brunswick and just opened a new one in Princeton,” he said.

However, this is the first restaurant that he has ever personally been the owner of.

According to Bodur, he worked at Burrito Royale for one and a half years, when former owner . After some negotiating, Bodur “bit” on a deal, and has since stuck with some traditions, while adding some touches to the restaurant of his own.

“All the recipes are the same as when the restaurant was Burrito Royale. However, I have now added shrimp, fish and steak dishes to the menu,” Bodur said.

The owner also pointed out that the new menu he has created features meals that all meet Halal standards, which he feels is, “good for the community because it will enable me to cater to more people.”

Two of the more popular entrees that Bodur made mention of are the Fish and Shrimp Burritos, both priced at $6.95. Upon looking at the menu, a customer is given the description, “Grilled fish/shrimp, lettuce, tomato, cheese in a flour tortilla with mango salsa.”

After ordering, patrons have the option of taking their meals to go or eating in the small, but authentic looking dining room, which customers have described as having a “special atmosphere,” according to the owner.

If a diner cannot make it to the restaurant, Bodur gave the assurance that there is also a new delivery option he has added. He expressed that he is also able to cater to any large parties.

Looking ahead to the future, the new owner seems to have devised several fresh ideas. He sent out 10,000 menus through direct-mail, which local South Brunswick residents should receive this month. Burrito King also plans to send another 10,000 menus to surrounding businesses and apartment complexes.

“It’s been very busy since I took over. I want to continue to see business pick up and hope to return the restaurant to the popularity it received during the ‘80s and ‘90s,” Bodur said.

In addition to spreading the word about his restaurant, Bodur is also looking to give the building a makeover.

“I am thinking about adding red stone walls and flowers to the front of Burrito King, as well as putting in a new carpet,” the owner shared.

As Burrito King continues to bring in business, Bodur expressed, “I would love to do something big for South Brunswick.”

However, in the present, the new restaurant owner ensured customers, “Everything made here is fresh and there is 100 percent, satisfaction guaranteed.”

AC April 03, 2012 at 06:20 PM
It's a really cute little place. The food will definitely fill the bill when a Mexican fare urge comes on. My only regret is that in all the time I've lived here, I never got to go to the Burrito Royale. My timing was always off--they were never open when I was in the neighborhood. Nevertheless, the food is tasty and the guys are very hospitable. Lots of luck!
stan hu June 02, 2012 at 11:56 PM
This was the first and last time I will ever come here. I had heard really good reviews from a small number of sources and decided to try it out. Wife and I ordered various dishes only to be disappointed by the taste and lack of meat. Steak burrito was essentially a lettuce burrito with little bofa of steak similar to what you'd expect with Bacon bits over salad. It's worse than taco bell, no kidding
Jill Davis August 17, 2012 at 01:45 AM
Well, for starters, the service was friendly, enthusiastic and efficient. That alone will bring us back! We ordered the stuffed burritos and while I agree with Stan above that there could have been more meat, it certainly was not lacking in it. Then again, i'm no food critic :) Yes, lots of lettuce on the burrito, but overall all the tastes you crave were there in perfect harmony and the dishes really hit the mark ...just what you need when you want a quick, affordable and delicious Mexican meal. I also checked my son's chicken quesadilla...perfect. next time we'll try the fish tacos!
Keira Bantiagi December 21, 2012 at 11:45 PM
Prices are very reasonable, the waiter attentive, friendly and professional. I can and will recommend the place without any worries. The food is fresh and delicious. I will definately visit again.

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